An Analysis of a Bike-Sharing System from a Business Model Perspective

Authors

  • Suzana Regina Moro Federal University of Santa Catarina http://orcid.org/0000-0002-7096-9488
  • Paulo Augusto Cauchick-Miguel Graduate Program in Production Engineering and Production Engineering Department, Federal University of Santa Catarina – UFSC, Florianópolis, Santa Catarina, Brazil https://orcid.org/0000-0001-6336-9014

DOI:

https://doi.org/10.14488/BJOPM.2021.050

Keywords:

Product-service system, Sustainable business model, Bike-sharing, Bicycle Sharing System

Abstract

Goal: Product-service systems are innovative business models that aim to contribute to sustainability issues. Bike-sharing system is a classic example of this kind of business model. This work covers an analysis of a bike-sharing system implemented in the South of Brazil from a business model perspective by focusing on the value network.

Design/Methodology/Approach: Data was collected based on interviews with the executives of a focal company and information retrieved from other sources, e.g., company internal reports, PSS design documents, etc.). A research protocol was developed based on the literature to identify a set of variables to be interpreted. A semi-structured questionnaire was developed for interviews, which was recorded for later content transcription and analysis.

Results: The business model value network and mechanisms of value proposition, configuration, delivery, and value capture are described. This business model is based on a diverse value network and should be developed and updated on co-creation mechanisms to deliver more sustainable results.

Limitation of the investigation: It is a single study conducted in a medium-sized town in the South of Brazil that implemented a bike-sharing system. In addition, the analyis was considered in the “problem identification phase”.

Practical implications: The bike-sharing business model analysis may improve the business model towards increasing the inhabitants' quality of life as well as city image.

Originality/Value: The study was conducted in a developing country, analyzing a PSS business model from a sustainable operations perspective, which is not common in the current literature.

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Published

2022-03-07

How to Cite

Moro, S. R., & Cauchick-Miguel, P. A. (2022). An Analysis of a Bike-Sharing System from a Business Model Perspective. Brazilian Journal of Operations & Production Management, 19(2). https://doi.org/10.14488/BJOPM.2021.050

Issue

Vol. 19 No. 2 (2022)

Section

Research paper

License

Copyright (c) 2021 Suzana Regina Moro, Paulo Augusto Cauchick-Miguel

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