A Proposal of a Reference Model for the Pharmaceutical PDP Management
AbstractThis paper presents a reference model for pharmaceutical Product Development Process. The model was created founded on renowned methods as Concurrent Engineering, Stage Gates and Product Based Business. It was developed using legislation and information from interviews with professionals of Brazilian pharmaceutical companies. The developed model contemplates three macro stages and seven phases, embracing from business opportunity recognition to product market launching. The purpose of this article is to introduce the reference model for the pharmaceutical body, since it represents an improvement compared to the general product development models presented in the literature. The reference model is also important in the pharmaceutical academic field, as a didactic tool.
How to Cite
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors must have a written permission from any third-party materials used in the article, such as figures and graphics. The permission must explicitly allow authors to use the materials. The permission should be submitted with the article, as a supplementary file.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) after BJO&PM publishes it (See The Effect of Open Access).