Callupe-Cueva PC, Aliaga-Miranda A, Flores-Vilcapoma LR, Raqui-Ramirez CE, Vila-Hinojo BT, Chavarry-Becerra WS. Digital transformation in market research in Peru: a quantitative analysis of process optimization, technological innovation, and customer empowerment. BJO&PM [Internet]. 2025 Aug. 11 [cited 2025 Aug. 15];22(2):2555 . Available from: https://bjopm.org.br/bjopm/article/view/2555