Callupe-Cueva, P. C., Aliaga-Miranda, A., Flores-Vilcapoma, L. R., Raqui-Ramirez, C. E., Vila-Hinojo, B. T. and Chavarry-Becerra, W. S. (2025) “Digital transformation in market research in Peru: a quantitative analysis of process optimization, technological innovation, and customer empowerment”, Brazilian Journal of Operations & Production Management, 22(2), p. 2555 . doi: 10.14488/BJOPM.2555.2025.