CALLUPE-CUEVA, Paulo César; ALIAGA-MIRANDA, Augusto; FLORES-VILCAPOMA, Luis Ricardo; RAQUI-RAMIREZ, Christian Efrain; VILA-HINOJO, Bernabé Teodoro; CHAVARRY-BECERRA, Wilmar Salvador. Digital transformation in market research in Peru: a quantitative analysis of process optimization, technological innovation, and customer empowerment. Brazilian Journal of Operations & Production Management, [S. l.], v. 22, n. 2, p. 2555 , 2025. DOI: 10.14488/BJOPM.2555.2025. Disponível em: https://bjopm.org.br/bjopm/article/view/2555. Acesso em: 15 feb. 2026.