CALLUPE-CUEVA, P. C.; ALIAGA-MIRANDA, A.; FLORES-VILCAPOMA, L. R.; RAQUI-RAMIREZ, C. E.; VILA-HINOJO, B. T.; CHAVARRY-BECERRA, W. S. Digital transformation in market research in Peru: a quantitative analysis of process optimization, technological innovation, and customer empowerment. Brazilian Journal of Operations & Production Management, [S. l.], v. 22, n. 2, p. 2555 , 2025. DOI: 10.14488/BJOPM.2555.2025. Disponível em: https://bjopm.org.br/bjopm/article/view/2555. Acesso em: 15 aug. 2025.