PILOTO, Ronaldo Alípio da Costa; RIBAS, José Roberto; TRINTA, José Luiz; ALTAF, Joyce Gonçalves; TROCCOLI, Irene Raguenet. NEW TECHNOLOGIES ADOPTION: A DIGITAL TV STUDY. Brazilian Journal of Operations & Production Management, [S. l.], v. 12, n. 2, p. 258–269, 2015. DOI: 10.14488/BJOPM.2015.v12.n2.a6. Disponível em: https://bjopm.org.br/bjopm/article/view/V12N2A6. Acesso em: 9 jan. 2026.