TY - JOUR AU - Maggiolini, Piercarlo AU - Nanini, Krysnaia PY - 2010/02/08 Y2 - 2024/03/28 TI - Corporate Social Responsibility as a Symptom of the Existential Dissatisfaction in Post-Industrial Economy JF - Brazilian Journal of Operations & Production Management JA - BJO&PM VL - 3 IS - 1 SE - Articles DO - UR - https://bjopm.org.br/bjopm/article/view/31 SP - 49-69 AB - The main purpose of the paper is to give an answer to the following question: why has the interest in Corporate Social Responsibility (CSR) literally exploded in the relatively few<br />recent years? After a brief presentation of the different approaches to CSR (focusing on the behaviours or on the aims of the CSE: CSE only as a means to achieving business goals<br />or also as an aim) the paper introduces Malone&rsquo;s interesting contribution, trying to show how important it is nowadays to put human values at the centre of business and to promote<br />a &ldquo;market of human values&rdquo; (where a relevant role has to be played by the Information and Communication Technologies). Starting from this point of view, and basically using Bell&rsquo;s<br />classical framework concerning post-industrial society, the paper tries to demonstrate that the growing interest in CSR is a very relevant symptom of the existential dissatisfaction<br />with intrinsic features of post-industrial economy and society. ER -