@article{Moro_Cauchick-Miguel_2022, title={An Analysis of a Bike-Sharing System from a Business Model Perspective}, volume={19}, url={https://bjopm.org.br/bjopm/article/view/1400}, DOI={10.14488/BJOPM.2021.050}, abstractNote={<p><strong>Goal:</strong> Product-service systems are innovative business models that aim to contribute to sustainability issues. Bike-sharing system is a classic example of this kind of business model. This work covers an analysis of a bike-sharing system implemented in the South of Brazil from a business model perspective by focusing on the value network.</p> <p><strong>Design/Methodology/Approach:</strong> Data was collected based on interviews with the executives of a focal company and information retrieved from other sources, e.g., company internal reports, PSS design documents, etc.). A research protocol was developed based on the literature to identify a set of variables to be interpreted. A semi-structured questionnaire was developed for interviews, which was recorded for later content transcription and analysis.</p> <p><strong>Results:</strong> The business model value network and mechanisms of value proposition, configuration, delivery, and value capture are described. This business model is based on a diverse value network and should be developed and updated on co-creation mechanisms to deliver more sustainable results.</p> <p><strong>Limitation of the investigation:</strong> It is a single study conducted in a medium-sized town in the South of Brazil that implemented a bike-sharing system. In addition, the analyis was considered in the “problem identification phase”.</p> <p><strong>Practical implications:</strong> The bike-sharing business model analysis may improve the business model towards increasing the inhabitants’ quality of life as well as city image.</p> <p><strong>Originality/Value:</strong> The study was conducted in a developing country, analyzing a PSS business model from a sustainable operations perspective, which is not common in the current literature.</p>}, number={2}, journal={Brazilian Journal of Operations & Production Management}, author={Moro, Suzana Regina and Cauchick-Miguel, Paulo Augusto}, year={2022}, month={Mar.} }